Adobe to Acquire

In unexpected news, last week, Adobe announced their interest in acquiring, the media review and sharing platform. Both companies have reached a deal for $1.275 billion, pending regulatory approval. 

This news came as a surprise to the industry. was launched in 2015 and has since become an essential workflow tool for millions of users around the world. 

This acquisition should mean a tighter integration with Adobe’s Creative Cloud tools, but Emery Wells, one of the founders of, has pledged to continue’s “commitment to invest in other partner integrations including Final Cut Pro, DaVinci Resolve, and AVID Media Composer.” 

You can read more about the acquisition, which should be finalized before the end of 2021, in both companies’ blog post announcements linked below. 


Adobe announcement announcement 

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