Michelle
May
Director of Development, Digital Media
Blue bar divider
Michelle works closely with clients to adapt their creative vision and business goals into a refined digital media strategy and seamless, engaging user experience. She is charged with developing original content for web and mobile as well as managing the digital media team. Michelle recently joined the IMG team in 2008 from TLC, where she spent the previous two years driving the cable network’s digital media strategy. During her tenure, Michelle created and executed a business strategy that ensured high-quality, on-brand content was available for consumption across platforms while meeting financial projections . Michelle executive produced cross-platform content for high-profile shows like Miss America, Trading Spaces, What Not To Wear, Little People, Big World, LA Ink and Fashionably Late with Stacy London as well as original lifestyle programming that extended the TLC brand onto the web, mobile and video-on-demand platforms. Prior to TLC, Michelle produced on-line content for Discovery Home and the Discovery Design Center. She started out in the film and TV industry at Trilogy Entertainment, Tribeca Productions and NBC. Michelle earned her Bachelor of Arts from the Pennsylvania State University, graduating in the top 10% of her class with a Major in Film and Video and Minors in Women Studies and English.
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